translation missing: en.product.price.range_html translation missing: en.product.price.unit_pricing_html translation missing: en.product.badge.sale_percentage_range_html translation missing: en.product.badge.sale_percentage_single_html translation missing: en.product.badge.sale_money_range_html translation missing: en.product.badge.sale_money_single_html translation missing: en.product.badge.sale translation missing: en.product.badge.sold_out translation missing: en.product.badge.in_stock
We were shocked to learn that the average florist has 40% waste! With dozens of options online, they’re required to keep a large inventory of perishable items that simply go to waste. In addition, with brick and mortar suffering in general, it’s the consumer who pays to make up the difference.
TRADITIONAL FLORAL SHOPS, EXPLAINED:
These companies gobble up ad space and then… sell the order right back to a traditional florist for a 30% referral fee. The florist isn’t motivated to provide you the highest quality when they have reduced profit and their name isn’t on the packaging.
WHAT ABOUT FTD, 1-800 FLOWERS, ETC?
The majority of the flowers in the US are imported from Colombia and Ecuador. After being cut in South America, they make the long journey (without water!) through customs in Miami, then to a Broker, who ships them to a Wholesaler, where a Florist then purchases them, and they sit in a cooler for up to a week before finally arriving at your kitchen table. Most flowers are off of the stem for 10-14 days before they are delivered.
A LONG JOURNEY