Behind the Curtain
TRADITIONAL FLORAL SHOPS, EXPLAINED:
We were shocked to learn that the average florist has 40% waste! With dozens of options online, they’re required to keep a large inventory of perishable items that simply go to waste. In addition, with brick and mortar suffering in general, it’s the consumer who pays to make up the difference.
WHAT ABOUT FTD, 1-800 FLOWERS, ETC?
These companies gobble up ad space and then… sell the order right back to a traditional florist for a 30% referral fee. The florist isn’t motivated to provide you the highest quality when they have reduced profit and their name isn’t on the packaging.
A LONG JOURNEY
The majority of the flowers in the US are imported from Columbia and Ecuador. After being cut in South America, they make the long journey (without water!) through customs in Miami, then to a Broker, who ships them to a Wholesaler, where a Florist then purchases them, and they sit in a cooler for up to a week before finally arriving at your kitchen table. Most flowers are off of the stem for 10-14 days before they are delivered to you.